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Home : Marketing Programs : Wholesale Programs
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| Sales Programs |
| Unique, diverse sales programs designed to build market share and customer awareness. |
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New Traditional Auto Parts Program
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New in 2002 , this quarterly publication caters to a specific market and type
of jobber. With over 160 traditional auto parts and chemical lines featured, at industry leading prices, this
new program provides an effective marketing tool for the traditional auto parts category. Combining this offering with
Keystone’s unmatched service and delivery systems, the traditional auto parts market just got better!
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Pre-Racing Season Spectacular
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In today’s market, if you don’t get the jump on the competition, you limit your potential. The new Keystone Pre-Race Season Spectacular ensures that we get that jump. Designed to offer the most popular race related items at the industries best prices, this new program is all about timing. By providing our jobbers with an opportunity
at precisely the right time of year, just before the racing season starts, this exciting new program yields sustained sales increases throughout the entire racing season. The primary component of this program is our Super Speed Specials program, which allows participating jobbers the opportunity to lock in at the best pricing on all
the most popular speed related items. Combined with Keystones unmatched service and delivery system, seasonal success is assured.
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Ready to Roll
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The "Ready To Roll" Wheel & Tire Package Program features Wheels, Tires, Mounting, State-of-the-Art High-Speed Computer Balancing, Lugs, Locks and Chrome Valve Stems. Everything is done for you. All you have to do is make the sale.
Not available in Canada or Midwest. Not available via Fed Ex.
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Calendar Program
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Our 2003 Calendar features a new and revised layout. The new layout showcases retailer’s vehicles with a larger
size at 12" x 12" (includes the imprint area). We’ve sold over 200,000 of the 2002 version, with delivery and distribution due each October!
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Target Market Mailer
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As Keystone expands into new demographic regions throughout the country, an extensive marketing strategy is implemented to ensure that every potential customer is reached and introduced to Keystone Automotive. Our outside sales professionals blitz pre-determined areas by physically making calls on every possible prospective account in the selected
blitz area. In conjunction with personal calls, a full color mailer is mass distributed to prospective new, and existing jobbers announcing the new location, it’s enhanced truck delivery service and program information. Also, each mailer includes a select group of product lines offered at aggressive discount levels designed to attract and appeal to every type of jobber. The
goal of each new market rollout is to establish and/or increase market share in these specific areas. Growth is the end result of this proven marketing strategy thus ensuring a mutually beneficial business relationship with our vendor and jobber community.
In just a few short years, Keystone has utilized the Target Market Strategy to establish 18 new markets (see map). By utilizing the Hub & Spoke distribution method, our two distribution centers, 650,000 sq. ft in Exeter, Pa and 350,000 sq ft. in Kansas City, KS, allow for maximum serviceability to over two thirds of the country. No other warehouse distributor comes close to
that level of distribution and market penetration. With recent expansions to California, the massive distribution arm of Keystone Automotive Operations will be Nationwide by 2004. By continually expanding into new, previously untapped areas of opportunity, partnering with Keystone provides increased growth and profitability to its business associates. Only Keystone Automotive
Operations can offer your product line such opportunity. We stand alone at the top and are committed to continually provide the most in the automotive aftermarket industry.
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