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Home : Marketing Programs : Wholesale Programs : Marketing Materials
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| Marketing Materials |
| Our unique publications are designed to compliment the powerful marketing programs we offer, increasing our customers' ability to achieve optimal market share and bottom line profitability. |
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Monthly Newsletter
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There’s just no better way to inform retailers than through a monthly publication that combines parts, accessories, wheels, and chemicals all in one handy booklet!
Categories include; Car & Truck Accessories, Custom Wheels, Speed & Performance, Sport Compact, Mobile Electronics, Performance, Traditional Auto Parts, and Chemicals. This
full-color, 8.5" x 11", 36-page booklet is mailed on a monthly basis to over 17,000 retailers and offers these features:
- New lines and products
- New part numbers and applications
- Tech-tips and planogram information
- Sales aids, popularity guides, and much more...
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Canadian Newsletter
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Every month our Newsletter undergoes a pricing change to reflect Canadian pricing, and then is mailed directly to over 1,100 retailers up north!
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Line Card
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The Line Card not only lists all of our 650+ product lines, it also highlights our newest lines. Also included in the Line Card are import performance listings and
a product reference guide.
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New Line Announcements
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This is a very effective way of introducing a new vendor and their products to our retailers. These pieces are mailed separately to over 10,000 retailers. These New Line Announcements highlight the features and benefits of the products and lists the popular sellers at competitive pricing.
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Monthly Price Book
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Over 500 pages of price listings on tens of thousands of parts and accessories from over 600 leading manufacturers every month. The Monthly Price Book contains current jobber prices along with suggested retail prices and
monthly price changes. It also provides the latest information on new items, the latest promotions, and lists all displays and P.O.P.s currently available
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Sales Tips
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The Keystone Weekly Sales Tips contain specials that complement the monthly Keystone Newsletters. Each Sales Tips contains items at special discounts that are both seasonal and competitive. The Weekly Sales Tips also provides our jobbers with information on new product information, new displays, merchandising techniques and more.
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Custom Wheel Catalog
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This is the only all-wheel related catalog in the industry! Our innovative catalog lists hundreds of wheels, tires and related accessories. The Custom Wheel catalog lists accessories for each wheel including matching lugs, hub covers, etc. -
another industry first. Last year we distributed this catalog to over 5,000 retailers specializing in wheel and tire sales!
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Custom Wheel Style Guide
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Showcases all of the best-selling wheels in dynamic full-color styling. Printed annually, this 5" x 8" brochure is a very valuable tool for increased sales. Up to 20 wheel manufacturers are represented in our 16-page Style Guide. Last year, over 250,000 Style Guides were distributed through our retailer network!
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Custom Wheel Poster
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Our high-gloss wheel poster is distributed yearly to over 5,000 of our retailers! It serves as an extremely valuable tool in producing wheel sales. All full-color photos are done in the same formatting to show uniformity and are large enough to allow consumers to make an intelligent choice.
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Custom Wheel Newsletter
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This full-color 32-page quick reference guide is a valuable tool used to inform our retailers of the latest styles and pricing available. Also included is the latest information on tires and related wheel accessories.
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Mobile Electronics Catalog/Flyer
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As Keystone Automotive expands, so does our product offering and as markets and trends evolve, Keystone is always the first to develop and promote these areas of opportunity. Our latest new product category is Mobile Electronics. This new category represents inroads to exciting new business opportunities for Keystone’s customers. By offering an extensive inventory of the most popular lines and products, our customers now have a new tool to increase traffic, sales and profits. From head units, amps and speakers, to TV Monitors, DVD players and more, the mobile electronics category adds yet another strength to the most diverse warehouse distributor in the industry – Keystone
Automotive Operations..
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French & Spanish Publications
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Once again, Keystone Automotive Operations is the first to offer what no other warehouse distributor offers – French & Spanish Publications. In an effort to market effectively and reach every potential customer in our expanding Canadian and south western U.S. markets, Keystone Automotive will cross the language barrier and provide full service to our French and Spanish speaking customers. In 2003, select wholesale & retail publications will be printed in both languages so Keystone can optimize distribution into these new markets. This endeavor is sure to open new doors of opportunity for Keystone and its business associates. New customers, increased product awareness and market penetration, and last but certainly not least, increased sales and profits. Keystone Automotive Operations, reaching customers, no matter who or where they are!
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